Bu g\u00fcn d\u00fcnyan\u0131n en \u00e7ok tan\u0131nan i\u00e7ecek markalar\u0131ndan biri olan Coca Cola, g\u00fczel tad\u0131 ve canland\u0131r\u0131c\u0131 etkisi nedeniyle insanlar taraf\u0131ndan \u00e7ok sevilmektedir. 1886 y\u0131l\u0131nda tan\u0131t\u0131lan bu i\u00e7ecek Coca Cola Company taraf\u0131ndan imal edilmi\u015ftir. Bu g\u00fcn Klasik, Diet Coke, Zero, Vanilla gibi farkl\u0131 tatlarda sunulan i\u00e7ece\u011fi bulan ki\u015fi ve tarihine bir g\u00f6z atal\u0131m.<\/p>\n
1886 y\u0131l\u0131nda insanlar\u0131n be\u011fenisine sunulan bu \u00fcr\u00fcn\u00fc 1885 y\u0131l\u0131nda icat eden ki\u015fi John S Pemberton’dur. \u00dcr\u00fcn\u00fcn \u00f6zg\u00fcn ad\u0131n\u0131 (Pemberton\u2019s French Wine Coca) Pemberton’un Kokal\u0131 Frans\u0131z \u015earab\u0131 adl\u0131 i\u00e7ecekten alm\u0131\u015ft\u0131r. \u0130lk olarak kokain yapra\u011f\u0131 ve frans\u0131z \u015farab\u0131n\u0131n kar\u0131\u015f\u0131m\u0131 olan alkoll\u00fc i\u00e7ecekti. \u00fcr\u00fcn\u00fcn geli\u015ftirilmesinde hedeflenen ama\u00e7 iktidars\u0131zl\u0131k, ba\u015f a\u011fr\u0131s\u0131 ve nevrastani gibi hastal\u0131klar\u0131 tedavi etmekti. Ayn\u0131 \u015fekilde \u00fcr\u00fcn dispepsi ve morfin ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131n tedavisinde kullan\u0131ld\u0131.<\/p>\n
Pemberton Georgia Columbusta kimyager ve eczac\u0131 olarak \u00e7al\u0131\u015f\u0131yordu. O zamanlarda kokainli \u015farap yapmak gibi bir projesi vard\u0131. Kendi \u00f6zel geli\u015ftirdi\u011fi formul\u00a0 ve kar\u0131\u015f\u0131mlarla Pemberton\u2019s French Wine Coca’y\u0131 1885 de icat etti. Kola \u00f6z\u00fct\u00fc, \u015farap ve koka yapra\u011f\u0131 kar\u0131\u015f\u0131m\u0131ndan olu\u015fan \u00fcr\u00fcn\u00fcn\u00fc bir y\u0131l sonra piyasaya s\u00fcrd\u00fc. Fakat Atlanta yasalar\u0131 nedeniyle \u00fcr\u00fcnde kullan\u0131lan kokain yapra\u011f\u0131 ve alkol ba\u015f\u0131na dert oldu. Bu nedenle \u00fcr\u00fcn\u00fcn alkols\u00fcz ve varyant\u0131 \u00fczerinde \u00e7al\u0131\u015fmalar ba\u015flad\u0131.<\/p>\n
O zamanlar\u0131n \u00fcnl\u00fc pazarlama uzman\u0131 Frank Mason Robinson \u00fcr\u00fcne Coca Cola ad\u0131n\u0131 verdi. Pemberton bu markay\u0131 g\u00fcn\u00fcm\u00fczde hal\u00e2 kullan\u0131lmakta olan imza ile birlikte Amerikan Patent Dairesine tescil ettirdi. Pemberton yeni \u00fcr\u00fcn\u00fc ile ilgili yapt\u0131\u011f\u0131 reklamlarda ferahlat\u0131c\u0131, canland\u0131r\u0131c\u0131 ve lezzetli dahas\u0131 i\u00e7enlere sa\u011fl\u0131k a\u00e7\u0131s\u0131ndan faydal\u0131 oldu\u011funu iddia etti. Bu formul\u00fcn insanlar\u0131 sakinle\u015ftirdi\u011fini, bitkinlik ve ba\u015f a\u011fr\u0131s\u0131n\u0131 tedavi etti\u011fini \u00f6n plana \u00e7\u0131karmaya \u00e7al\u0131\u015ft\u0131.<\/p>\n
Amerikal\u0131 giri\u015fimci Asa Griggs\u00a0Candler 1891 y\u0131l\u0131nda Coca Cola’y\u0131 sat\u0131n ald\u0131. T\u00fcm haklar\u0131 ve Pemberton’un re\u00e7etesini sat\u0131n almak i\u00e7in 2300 dolar \u00f6dedi. \u015eirket 1892’de The Coca-Cola Company ad\u0131yla sermayesi 100.000 dolar olarak anonim \u015firkete \u00e7evrildi. Candler b\u00fct\u00fcn haklar\u0131n\u0131 \u015firkete devredip kar\u015f\u0131l\u0131\u011f\u0131nda 1.000 hissenin yar\u0131s\u0131n\u0131 ald\u0131. Coca Cola ilk kez 1894 y\u0131l\u0131nda \u015fi\u015fe olarak sat\u0131lmaya ba\u015flad\u0131.<\/p>\n
1900 l\u00fc y\u0131llar\u0131n ba\u015f\u0131nda Coca Cola’n\u0131n i\u00e7erdi\u011fi koka y\u00fcz\u00fcnden uyu\u015fturucu ba\u011f\u0131ml\u0131l\u0131\u011f\u0131na neden oldu\u011fu konusundaki sald\u0131r\u0131lar artt\u0131. Asa Griggs\u00a0Candler, Coca Cola’n\u0131n kokainden eser elementler i\u00e7erdi\u011fini itiraf etti\u011fi bir duyuru yay\u0131nlatt\u0131. Ayn\u0131 anda, \u015firketi taraf\u0131ndan \u00fcretilen Coca-Cola t\u00fcketimine ba\u011fl\u0131 bir tek kokain ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 vakas\u0131 ortaya \u00e7\u0131kt\u0131\u011f\u0131 takdirde, i\u015fini derhal b\u0131rakaca\u011f\u0131na ili\u015fkin dokuz y\u0131l \u00f6nce verdi\u011fi s\u00f6z\u00fc yineledi. Tart\u0131\u015fmalar\u0131n ard\u0131 arkas\u0131 kesilmeyince Coca Cola’n\u0131n i\u00e7eri\u011fi 1905’te hafif de\u011fi\u015ftirildi. \u0130\u00e7eri\u011finde bulunan kokain elementleri tamamen \u00e7\u0131kart\u0131ld\u0131.<\/p>\n
1905 y\u0131l\u0131nda i\u00e7ece\u011fin reklamlar\u0131nda bir beyzbol y\u0131ld\u0131z\u0131n\u0131n oynamas\u0131 ile spor ile olan ticari ba\u011flar artt\u0131. D\u00fcnya sava\u015f\u0131ndan hemen sonra \u015firket, Pasifik, Afrika ve Avrupa’da \u015fi\u015feleme tesisleri kurmaya karar verdi. Bu at\u0131l\u0131m \u00fcr\u00fcn\u00fcn uluslararas\u0131 d\u00fczeyde tan\u0131t\u0131m\u0131n\u0131n ba\u015flang\u0131c\u0131 oldu.<\/p>\n
1917′ y\u0131l\u0131nda Asa Griggs\u00a0Candler alkols\u00fcz i\u00e7ecek i\u015finden \u00e7ekilerek politikaya at\u0131ld\u0131 ve Atlanta Belediye ba\u015fkanl\u0131\u011f\u0131na se\u00e7ildi. Hisselerini\u00a0 ailesine devretti ve ayn\u0131 y\u0131l i\u00e7inde Atlanta’da \u00f6ld\u00fc.<\/p>\n
Ailesi, Asa Griggs\u00a0Candler’in \u00f6l\u00fcm\u00fcnden sonra 1919 da\u00a0 Coca Cola Company’i 25 milyon dolara Atlanta’n\u0131n bir bankalar konsorsiyumuna satt\u0131. D\u00f6rt y\u0131l sonra Robert Woodruff y\u00f6netici olarak \u015firketin ba\u015f\u0131na ge\u00e7ti. Robert Woodruff yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar, reklam ve geli\u015ftirmelerle CocaCola’y\u0131 uluslararas\u0131 d\u00fczeyde ferahlat\u0131c\u0131 tek i\u00e7ecek haline getirmeyi ba\u015fard\u0131.<\/p>\n
Y\u0131llar ilerledik\u00e7e \u00fcr\u00fcn\u00fcn bir \u00e7ok \u00e7e\u015fidi piyasaya s\u00fcr\u00fcld\u00fc. 1983 de Kafeinsiz Coca Cola duyuruldu. 1985 de Coca Cola Cherry sunuldu ve 2005 y\u0131l\u0131na kadar piyasada kald\u0131. Yine ayn\u0131 y\u0131l New Coke piyasaya s\u00fcr\u00fcld\u00fc. 2001 y\u0131l\u0131nda Coca Cola Lemon \u00f6zellikle Amerika, ingiltere ve Finlandiya ba\u015fta olmak \u00fczere bir \u00e7ok \u00fclkede duyuruldu. S\u0131ras\u0131yla 2006 da Coca Cola Citra, 2007 de Coca Cola Orange, 2008 y\u0131l\u0131nda Coca Cola Classic adl\u0131 \u00e7e\u015fitler piyasaya sunuldu.<\/p>\n
Coca Cola’n\u0131n \u00fclkemizde Klasik, Diet ve Zero olmak \u00fczere \u00fc\u00e7 \u00e7e\u015fidi bulunmaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bu g\u00fcn d\u00fcnyan\u0131n en \u00e7ok tan\u0131nan i\u00e7ecek markalar\u0131ndan biri olan Coca Cola, g\u00fczel tad\u0131 ve canland\u0131r\u0131c\u0131 etkisi nedeniyle insanlar taraf\u0131ndan \u00e7ok sevilmektedir. 1886 y\u0131l\u0131nda tan\u0131t\u0131lan bu i\u00e7ecek Coca Cola Company…<\/p>\n","protected":false},"author":1,"featured_media":10322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[861,860],"class_list":["post-1648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yiyecek-icecek","tag-coca-cola","tag-kola"],"_links":{"self":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/1648"}],"collection":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1648"}],"version-history":[{"count":14,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/1648\/revisions"}],"predecessor-version":[{"id":10323,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/1648\/revisions\/10323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/media\/10322"}],"wp:attachment":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}