Herhangi bir maddeyi tan\u0131tmaya,\u00a0benzerlerinden ay\u0131rmaya, e\u015fyalar\u0131n \u00eemal edildikleri yerleri belirlemeye yarayan, resim, harf, m\u00fch\u00fcr ve\u00a0rakamlardan yap\u0131lan i\u015faretler. Marka ve markac\u0131l\u0131k, ilk olarak eski T\u00fcrklerde hayvanlar\u0131n sa\u011f veya sol arka bacaklar\u0131n\u0131n yan\u00a0taraflar\u0131na, kime ait oldu\u011funu belirtmek i\u00e7in, k\u0131zd\u0131r\u0131lm\u0131\u015f \u00e7e\u015fitli demir \u015fekillerinin vurulmas\u0131yla ortaya\u00a0\u00e7\u0131km\u0131\u015ft\u0131r. Bug\u00fcn Anadolu\u2019da s\u00fcr\u00fc sahiplerinin kendi hayvanlar\u0131n\u0131, di\u011fer s\u00fcr\u00fclerden ay\u0131rmak i\u00e7in hala\u00a0ayn\u0131 metodu uygulad\u0131klar\u0131 g\u00f6r\u00fclmektedir. G\u00f6kt\u00fcrklerde \u201cmarka\u201d kelimesi yerine \u201ctamga\u201d (damga)\u00a0kelimesinin kullan\u0131ld\u0131\u011f\u0131, tarih kitaplar\u0131nda yaz\u0131l\u0131d\u0131r. Hatta G\u00f6kt\u00fcrk Alfabesinin her kabileye, her boya,\u00a0her devlete ait \u201ctamga\u201dlardan meydana \u00e7\u0131kt\u0131\u011f\u0131 rivayet edilmektedir.<\/p>\n
Avrupa, orta\u00e7a\u011f\u0131n ilk y\u0131llar\u0131nda \u201cmarka\u201d kelimesini tan\u0131maya ba\u015flad\u0131. Bu ba\u015flang\u0131\u00e7, insanlar\u0131n, \u015fahsi
\ne\u015fyalar\u0131na \u00e7e\u015fitli resim ve motiflerin \u00e7izilmesiyle kendini g\u00f6sterdi. Fransa krallar\u0131n\u0131n \u00e7ama\u015f\u0131rlar\u0131na
\n\u201cmarka\u201d olarak fildi\u015fi m\u00fch\u00fcrler \u00fczerine i\u015flenmi\u015f zambak resimlerinin vurulmas\u0131 ve i\u015flenmesi bunun bir
\ndelilidir.<\/p>\n
Bug\u00fcn ise marka, reklam \u00f6zelli\u011fini ta\u015f\u0131yan ve sat\u0131lan mal veya e\u015fyan\u0131n kalitesini belirtmek gayesini
\ng\u00fcden i\u015faretler halini ald\u0131<\/p>\n
Markalar, huk\u00fbk\u00ee bir stat\u00fcye tabidir. Tescil ettirilen markalar, huk\u00fbken korunma alt\u0131na al\u0131nm\u0131\u015ft\u0131r. S\u0131na\u00ee
\nm\u00fclkiyetine tabidir. Belli kan\u00fbn\u00ee \u015fartlara uyulmas\u0131 \u015fart\u0131yla mill\u00ee s\u0131n\u0131rlar i\u00e7erisinde korundu\u011fu gibi
\nmilletleraras\u0131 alanda da korunur. Herhangi bir markan\u0131n bu \u015fekilde korunabilmesi i\u00e7in 1891 tarihli
\nMadrit Antla\u015fmas\u0131 h\u00fckm\u00fcnce Bern\u2019de mevcut olan \u201cS\u0131na\u00ee M\u00fclkiyet\u201d b\u00fcrosuna m\u00fcracaat edilmesi ve
\nburan\u0131n gerekli \u015fartlar\u0131 yerine getirilerek, bu te\u015fkilat\u0131n \u00f6zel siciline kaydolunmak laz\u0131md\u0131r. Bu s\u00fbretle
\ntescil edilen bir markan\u0131n, 20 y\u0131l milletleraras\u0131 ge\u00e7erlili\u011fi oldu\u011fu gibi, kan\u00fbn\u00ee korunmadan faydalan\u0131l\u0131r.
\nBu durumda, belirli bir markay\u0131 ta\u015f\u0131yan ve ba\u015far\u0131 sa\u011flayan ticar\u00ee bir mal\u0131n markas\u0131n\u0131 ayn\u0131 ama\u00e7la bir
\nba\u015fkas\u0131n\u0131n kullanmas\u0131 su\u00e7tur. Bu hareketi yapan firma ve kimseler haks\u0131z bir davran\u0131\u015f i\u00e7inde
\nbulunmu\u015f olurlar.<\/p>\n
Ticaret hayat\u0131nda markan\u0131n g\u00f6revi, \u00fczerine vuruldu\u011fu maddenin sahibini ve kurulu\u015funu temsil
\netmektir. Bu cins markalar; bir \u015fekil oldu\u011fu gibi resim de olabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"
Herhangi bir maddeyi tan\u0131tmaya,\u00a0benzerlerinden ay\u0131rmaya, e\u015fyalar\u0131n \u00eemal edildikleri yerleri belirlemeye yarayan, resim, harf, m\u00fch\u00fcr ve\u00a0rakamlardan yap\u0131lan i\u015faretler. Marka ve markac\u0131l\u0131k, ilk olarak eski T\u00fcrklerde hayvanlar\u0131n sa\u011f veya sol arka bacaklar\u0131n\u0131n…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[317],"tags":[2091,2090],"class_list":["post-3339","post","type-post","status-publish","format-standard","hentry","category-is-dunyasi","tag-marka","tag-patent"],"_links":{"self":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/3339"}],"collection":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3339"}],"version-history":[{"count":5,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/3339\/revisions"}],"predecessor-version":[{"id":11067,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/3339\/revisions\/11067"}],"wp:attachment":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}