{"id":4509,"date":"2015-03-17T01:43:55","date_gmt":"2015-03-16T23:43:55","guid":{"rendered":"http:\/\/www.ilkkimbuldu.com\/?p=4509"},"modified":"2018-02-27T01:34:10","modified_gmt":"2018-02-26T23:34:10","slug":"kagit-mendili-kim-buldu","status":"publish","type":"post","link":"https:\/\/www.ilkkimbuldu.com\/?p=4509","title":{"rendered":"Ka\u011f\u0131t Mendili kim buldu"},"content":{"rendered":"<h2><strong>Ka\u011f\u0131t Mendili kim icat etti.<\/strong><\/h2>\n<p>\u00dclkemizde Selpak olarak adland\u0131r\u0131lan, \u00f6zellikle k\u0131\u015f aylar\u0131nda t\u00fcketimi artan ka\u011f\u0131t mendil, ki\u015fisel hijyenin ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r. Ka\u011f\u0131t mendilin icad\u0131 asl\u0131nda farkl\u0131 bir ama\u00e7 g\u00fcd\u00fclerek yap\u0131lm\u0131\u015ft\u0131. Yaralanan askerlerin tedavilerinde \u00f6nceleri pamuk kullan\u0131l\u0131yordu. Birinci D\u00fcnya Sava\u015f\u0131 s\u0131ras\u0131nda pamuk k\u0131tl\u0131\u011f\u0131 nedeniyle yeni, emici bir bandaj \u00fcretilmi\u015fti. \u00dcretici Kimberly Clark firmas\u0131 bu \u00fcr\u00fcn\u00fcne sel\u00fclozlu pamuk anlam\u0131nda &#8220;cellucotton&#8217;s&#8221; ad\u0131n\u0131 vermi\u015fti. Sava\u015ftan sonra geli\u015ftirilen \u00fcr\u00fcn kad\u0131nlar i\u00e7in havlu olarak d\u00fc\u015f\u00fcn\u00fclerek piyasaya s\u00fcr\u00fcld\u00fc ve daha \u00e7ok g\u00f6steri d\u00fcnyas\u0131nda makyaj silmek i\u00e7in kullan\u0131l\u0131r oldu.<\/p>\n<p>Kleenex ad\u0131yla geli\u015ftirilen model, sinema artistleriyle y\u00fcr\u00fct\u00fclen reklam kampanyas\u0131yla k\u0131sa s\u00fcrede ba\u015far\u0131ya ula\u015farak kad\u0131nlar\u0131n \u00e7antalar\u0131na girdi. Firmaya gelen mektuplarda ise kad\u0131nlar kocalar\u0131n\u0131n &#8220;krem mendilleri&#8221;ne burunlar\u0131n\u0131 sildi\u011finden \u015fikayet ediyor, erkeklerse erkekler i\u00e7in modellerinin \u00fcretilmesini istiyordu. 1921 y\u0131l\u0131nda \u00fcretilen, tek tek ka\u011f\u0131t mendil almaya yarayan \u00f6zel kutuyla &#8220;<strong>kleenex<\/strong>&#8221; t\u00fcketimi daha da artt\u0131.<\/p>\n<p>Firma 1930 y\u0131l\u0131nda \u00fcr\u00fcn\u00fcn krem havlusu mu mendil mi olmas\u0131na karar verebilmek i\u00e7in bir anket kampanya ba\u015flatt\u0131 ve da\u011f\u0131t\u0131lan kuponlar\u0131n y\u00fczde 61&#8217;inden mendil talebi \u00e7\u0131kt\u0131. Pe\u00e7ete, havlu, mendil olarak \u00fcr\u00fcnlerini \u00e7e\u015fitlendiren firma 1936&#8217;da k\u0131rk sekiz \u00e7e\u015fit \u00fcr\u00fcn sat\u0131yordu. Amerika&#8217;da &#8220;kleenex&#8221; s\u00f6zc\u00fc\u011f\u00fc cins isim olarak dile yerle\u015fti. T\u00fcrkiye&#8217;de de son on y\u0131la kadar <strong>Selpak<\/strong> ayn\u0131 anlamda kullan\u0131l\u0131yordu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u011f\u0131t Mendili kim icat etti. \u00dclkemizde Selpak olarak adland\u0131r\u0131lan, \u00f6zellikle k\u0131\u015f aylar\u0131nda t\u00fcketimi artan ka\u011f\u0131t mendil, ki\u015fisel hijyenin ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r. Ka\u011f\u0131t mendilin icad\u0131 asl\u0131nda farkl\u0131 bir ama\u00e7 g\u00fcd\u00fclerek yap\u0131lm\u0131\u015ft\u0131&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":10240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[1843,1844],"class_list":["post-4509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saglik","tag-kagit-mendil","tag-selpak"],"_links":{"self":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/4509"}],"collection":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4509"}],"version-history":[{"count":3,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/4509\/revisions"}],"predecessor-version":[{"id":10241,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/4509\/revisions\/10241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/media\/10240"}],"wp:attachment":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}