{"id":5984,"date":"2016-12-21T01:20:35","date_gmt":"2016-12-20T23:20:35","guid":{"rendered":"http:\/\/www.ilkkimbuldu.com\/?p=5984"},"modified":"2017-03-10T11:17:28","modified_gmt":"2017-03-10T09:17:28","slug":"burger-king-kimin-kurdu-buldu","status":"publish","type":"post","link":"https:\/\/www.ilkkimbuldu.com\/?p=5984","title":{"rendered":"Burger King kim kurdu, Burger King Kimin, kim buldu"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda \u00f6nde gelen fast food zincirlerinden biri olan Burger King, kaliteli hamburgerleri farkl\u0131 men\u00fc se\u00e7enekleri ve McDonald’s \u0131n en b\u00fcy\u00fck rakibi olarak tan\u0131nmaktad\u0131r. Ayn\u0131 \u015fekilde, dondurma, milkshake ve patates k\u0131zartmas\u0131 gibi lezzetli yiyecekler de sunmaktad\u0131r. Burger King’in\u00a0\u00fcr\u00fcn yelpazesi zaman i\u00e7erisinde olduk\u00e7a geni\u015flmi\u015f, farkl\u0131 bal\u0131k ve tavuk yiyecekleri gibi se\u00e7enekler\u00a0sunmaktad\u0131r. Bu bilgilerin\u00a0yan\u0131 s\u0131ra, Burger King’i kimin kurdu, markan\u0131n bulunu\u015fu ve\u00a0bu son derece ba\u015far\u0131l\u0131 i\u015f hakk\u0131nda bilgi\u00a0verece\u011fiz.<\/p>\n

Burger King’i kim kurdu<\/h2>\n

Burger King\u00a0fast food zincirini, David Edgerton<\/strong> ve James McLamore<\/strong> Florida’daki Miami b\u00f6lgesinde 4 Aral\u0131k 1954’te kurdu.<\/p>\n

Burger King\u00a0kurulmadan bir y\u0131l \u00f6nce, 1953’te Matthew Burns<\/strong> ve Keith J. Kramer<\/strong> taraf\u0131ndan Jacksonville, Florida’da Insta-Burger King<\/strong> kuruldu. Ticari s\u0131rlar\u0131ndan biri, \u015fubelerinde kulland\u0131klar\u0131 Insta-Broiler pi\u015firme y\u00f6ntemini kullanmakt\u0131. Bu pi\u015firme y\u00f6ntemi, hamburgerler’i daha lezzetli yap\u0131yordu. Edgerton ve McLamore, Miami b\u00f6lgesinde bir Insta-Burger King\u00a0\u015fubesi\u00a0i\u015fletmek i\u00e7in bayilik ald\u0131. 4 Aral\u0131k 1954’te bir Miami banliy\u00f6s\u00fcnde Insta-Burger King’in bir \u015fubesini a\u00e7t\u0131lar.<\/p>\n

Artan talep nedeniyle, iki giri\u015fimci pi\u015firme ekipmanlar\u0131n\u0131 iyile\u015ftirmeye \u00e7al\u0131\u015ft\u0131. Insta-Broiler’\u0131n kullan\u0131m\u0131na devam etmek yerine, mekanik ve\u00a0gazl\u0131 \u0131zgara sistemi olan alevli broiler ile de\u011fi\u015ftirdiler. Franchise ald\u0131klar\u0131 firma\u00a0maddi s\u0131k\u0131nt\u0131lar ya\u015famaya ba\u015flay\u0131nca Edgerton ve McLamore, bu f\u0131rsat\u0131 kullanarak restoran zincirinin ulusal faaliyetlerini y\u00fcr\u00fctme haklar\u0131n\u0131 sat\u0131n ald\u0131lar. Restoran zincirinin ad\u0131n\u0131 ilk \u00f6nce Burger King of Miami \u00a0daha sonra da Burger King Corp. olarak de\u011fi\u015ftirdiler.<\/p>\n

Whopper<\/h2>\n

Edgerton ve McLamore, 1954’te Burger King’i\u00a0kurduktan sonra, 1957’de bug\u00fcne kadar ki en b\u00fcy\u00fck ve tan\u0131nan \u00fcr\u00fcnlerinden biri olan Whopper<\/strong>‘\u0131 piyasaya s\u00fcrd\u00fc. Taze ve lezzetli malzemeler ile yap\u0131lm\u0131\u015f, s\u0131cak olarak bir paketlenmi\u015f \u015fekilde sunulan bu hamburger t\u00fcketiciler taraf\u0131ndan \u00e7ok be\u011fenildi. \u015eirket 1958 y\u0131l\u0131na gelindi\u011finde ilk televizyon<\/a> reklam\u0131n\u0131 yay\u0131nlad\u0131. 1959’da franchising yoluyla geni\u015fleme karar\u0131 ald\u0131.<\/p>\n

Edgerton ve McLamore 1967’de Burger King’i donmu\u015f g\u0131da ve ekmek \u00fcretcisi Pillsbury \u015firketine satt\u0131lar. 1977’de firman\u0131n franchise sistemini yeniden yap\u0131land\u0131rmak i\u00e7in Donald N Smith’i tuttu.<\/p>\n

Burger King, 1982’de, Wendy’s ve McDonald’s gibi b\u00fcy\u00fck restoran zincirleri ile ayn\u0131 seviyede rekabet etmeye ba\u015flad\u0131. Art\u0131k hamburgerlerinin rakiplerinin satt\u0131\u011f\u0131 \u00fcr\u00fcnlerden daha lezzetli oldu\u011funu\u00a0iddia ediyordu.<\/p>\n

Temmuz 2002’de TPG, Bain Capital ve Goldman Sachs Capital ile birlikte Burger King’in 2.3 milyar dolarl\u0131k kald\u0131ra\u00e7l\u0131 al\u0131m\u0131n\u0131 a\u00e7\u0131klad\u0131. Aral\u0131k 2002’de TPG ve ortak yat\u0131r\u0131mc\u0131lar\u0131, yat\u0131r\u0131m i\u00e7in 15 milyar dolarl\u0131k bir sat\u0131n alma bedeli \u00fczerinde anla\u015fmaya vard\u0131. TPG konsorsiyumu, i\u015flem s\u0131ras\u0131nda Burger King restoranlar\u0131n\u0131n yakla\u015f\u0131k% 92’sini kontrol eden Burger King’in franchise’lerinden destek ald\u0131. Yeni sahipleri, Burger King, reklamc\u0131l\u0131kta Burger King karakterinin kullan\u0131lmas\u0131 da dahil olmak \u00fczere \u00f6nemli bir marka yenilemesine gitti. \u015eubat 2006’da, Burger King, halka arz i\u00e7in ilk planlar\u0131n\u0131 duyurdu.<\/p>\n

Burger King Kimin<\/h2>\n

2010’da, uzun vadeli de\u011fer yaratma \u00fczerine odaklanm\u0131\u015f, d\u00fcnya \u00e7ap\u0131nda milyonlarca dolarl\u0131k bir yat\u0131r\u0131m \u015firketi olan 3G Capital, Burger King Corporation’\u0131 sat\u0131n alarak \u00f6zel \u015firket haline getirdi.<\/p>\n

D\u00fcnya genelinde, her g\u00fcn 11 milyondan fazla ki\u015fi, BURGER KING\u00ae<\/strong> restoranlar\u0131n\u0131 ziyaret ediyor. 1954 y\u0131l\u0131nda kurulan BURGER KING\u00ae, d\u00fcnyan\u0131n ikinci b\u00fcy\u00fck fast food hamburger zinciridir.<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda \u00f6nde gelen fast food zincirlerinden biri olan Burger King, kaliteli hamburgerleri farkl\u0131 men\u00fc se\u00e7enekleri ve McDonald’s \u0131n en b\u00fcy\u00fck rakibi olarak tan\u0131nmaktad\u0131r. Ayn\u0131 \u015fekilde, dondurma, milkshake ve patates…<\/p>\n","protected":false},"author":1,"featured_media":6195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[2583,2580,2581,2582],"class_list":["post-5984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yiyecek-icecek","tag-burger-king","tag-david-edgerton","tag-james-mclamore","tag-whopper"],"_links":{"self":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/5984"}],"collection":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5984"}],"version-history":[{"count":6,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/5984\/revisions"}],"predecessor-version":[{"id":8553,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/5984\/revisions\/8553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/media\/6195"}],"wp:attachment":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}