Ayr\u0131 ayr\u0131 paketlenmi\u015f \u00fcr\u00fcnler halinde Clarence Birdseye taraf\u0131ndan geli\u015ftirildi ve 6 Mart 1930’da, ABD’nin Massachussets eyaletinin Springfield kentinde 10 ayr\u0131 ma\u011fazada sat\u0131\u015fa sunuldu. Birdseye, 1912 ile 1915 y\u0131llar\u0131 aras\u0131nda Labrador’da bal\u0131k\u00e7\u0131l\u0131k \u00fczerine ara\u015ft\u0131rmalar yapan bir ABD heyetine kat\u0131lm\u0131\u015ft\u0131. O zaman, baz\u0131 g\u0131dalar\u0131n derin dondurucularda dondurularak uzun s\u00fcre korunabilece\u011fi d\u00fc\u015f\u00fcncesi kafas\u0131nda yer etti.<\/p>\n
Birdseye, konuya ili\u015fkin notlar\u0131nda \u015funlar\u0131 yaz\u0131yordu: “Baz\u0131 yerlilerin, s\u0131f\u0131r\u0131n alt\u0131nda 50 derecede bal\u0131k avlad\u0131klar\u0131n\u0131 g\u00f6rd\u00fcm. Bal\u0131klar, sudan \u00e7\u0131kt\u0131klar\u0131 anda donuyorlard\u0131. Aylar sonrabuzlar \u00e7\u00f6z\u00fcld\u00fc\u011f\u00fcnde, bu bal\u0131klardan baz\u0131lar\u0131 h\u00e2l\u00e2 canl\u0131yd\u0131.” Birdseye, Labrador’dayken bal\u0131klar\u0131 ve sebzeleri su dolu kaplar i\u00e7inde dondurarak taze bir bi\u00e7imde saklamay\u0131 \u00f6\u011frenmi\u015fti.<\/p>\n
1924 y\u0131l\u0131nda Gloucster’de “General Seafoods Corp.” ad\u0131nda bir firma kurarak bu i\u015fi ticari olarak yapmaya karar verdi. Ancak \u015firketi, be\u015f y\u0131l sonra 22 milyon dolar kar\u015f\u0131l\u0131\u011f\u0131nda Postum Co.’ya devretti. Yap\u0131lan anla\u015fma gere\u011fi, Birdseye s\u00f6zc\u00fc\u011f\u00fc iki ayr\u0131 s\u00f6zc\u00fck halinde (Brids Eye) \u015feklinde mamullerin \u00fczerine yaz\u0131lacak ve bu alamet-i farika olarak kullan\u0131lacakt\u0131. \u00d6nceleri, donmu\u015f besinlerin perakende sat\u0131\u015f\u0131nda hayli zorluk \u00e7ekildi. Ambalajlar\u0131n so\u011futucu dolaplar i\u00e7inde saklanmas\u0131 gere\u011fi, m\u00fc\u015fteriler taraf\u0131ndan kolay g\u00f6r\u00fclemiyorlard\u0131.<\/p>\n
Ayr\u0131ca ev han\u0131mlar\u0131, bu t\u00fcr besinlere hen\u00fcz al\u0131\u015fk\u0131n de\u011fillerdi. O y\u0131llarda \u00e7ekilen zorlu\u011fu, bir tezg\u00e2htar\u0131n, “35 sentlik bir paketi bir han\u0131ma tan\u0131t\u0131p satabilmem i\u00e7in tam be\u015f dakika u\u011fra\u015fmam gerekti” \u015feklindeki s\u00f6zleri, \u00e7ok iyi tan\u0131mlar. Ne var ki, 1933 y\u0131l\u0131nda t\u00fcm engeller a\u015f\u0131ld\u0131 ve ABD’de donmu\u015f besinleri perakende olarak pazarlayan ma\u011faza say\u0131s\u0131 516’y\u0131 buldu.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ayr\u0131 ayr\u0131 paketlenmi\u015f \u00fcr\u00fcnler halinde Clarence Birdseye taraf\u0131ndan geli\u015ftirildi ve 6 Mart 1930’da, ABD’nin Massachussets eyaletinin Springfield kentinde 10 ayr\u0131 ma\u011fazada sat\u0131\u015fa sunuldu. Birdseye, 1912 ile 1915 y\u0131llar\u0131 aras\u0131nda Labrador’da…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[1127,1128],"class_list":["post-643","post","type-post","status-publish","format-standard","hentry","category-yiyecek-icecek","tag-dondurulmus-gida","tag-donmus-gida"],"_links":{"self":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/643"}],"collection":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=643"}],"version-history":[{"count":3,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/643\/revisions"}],"predecessor-version":[{"id":7725,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/643\/revisions\/7725"}],"wp:attachment":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}