Neon \u0131\u015f\u0131k ve neon lamba bulundu\u011fu g\u00fcnden beri reklamc\u0131l\u0131\u011f\u0131n vazge\u00e7ilmez unsurlar\u0131ndan biri oldu. Neon \u0131\u015f\u0131ktan yap\u0131lan tabelalar renkleri sayesinde her zaman ilgi \u00e7ekici olmay\u0131 ba\u015fard\u0131lar. Neo \u0131\u015f\u0131k Parisli fizik bilgini Georges Claude taraf\u0131ndan bulundu ve ilk kez 3 Aral\u0131k 1910’da Paris’te yap\u0131lan Motor Sergisi’nde g\u00fcn\u00fcm\u00fczdeki anlamda kullan\u0131ld\u0131.<\/p>\n
45 milimetre \u00e7ap\u0131nda ve 35 metre uzunlu\u011funda iki neon t\u00fcp\u00fc, serginin yap\u0131ld\u0131\u011f\u0131 Grand Palais’in avlusunu \u00e7evreliyordu. O d\u00f6nemde, neon \u0131\u015f\u0131\u011f\u0131n\u0131n en \u00f6nemli \u00f6zelli\u011fi rengiydi (k\u0131rm\u0131z\u0131) ve Georges Claude, neon \u00fczerindeki \u00e7al\u0131\u015fmalar\u0131n\u0131, yeni bir ayd\u0131nlatma unsuru bulmak amac\u0131yla s\u00fcrd\u00fcrm\u00fc\u015ft\u00fc. Ancak, kar\u015f\u0131s\u0131na \u00e7\u0131kan reklamc\u0131 Jacques Fonseque, onu, bulu\u015funu reklam amac\u0131yla kullanmak i\u00e7in ikna etti.<\/p>\n
Neon’un kullan\u0131m haklar\u0131, Fonseque’nin \u00e7al\u0131\u015ft\u0131\u011f\u0131 Paz et Silva adl\u0131 reklam \u015firketine sat\u0131ld\u0131. 1912 y\u0131l\u0131nda, Montmartre’daki bir berber d\u00fckk\u00e2n\u0131n\u0131n \u00e7at\u0131s\u0131na ilk neon reklam\u0131 tak\u0131ld\u0131. Ayn\u0131 y\u0131l dikilen ikinci neon reklam\u0131, kentin en iyi k\u00f6\u015felerinden birini ayd\u0131nlat\u0131yordu ve \u00fczerinde b\u00eer tek s\u00f6zc\u00fck vard\u0131: “CINZANO”. Georges Claude, reklam \u015firketine ortak oldu ve ara\u015ft\u0131rmalar\u0131n\u0131 orada s\u00fcrd\u00fcrd\u00fc. \u00c7ok ge\u00e7meden, mavi renk veren t\u00fcp\u00fc geli\u015ftirdi. Bunu \u00f6teki renkler izledi. 1914 y\u0131l\u0131na gelindi\u011finde, Paris binalar\u0131n\u0131n \u00fczerlerinde 150’yi a\u015fk\u0131n neon \u0131\u015f\u0131ld\u0131yordu.<\/p>\n","protected":false},"excerpt":{"rendered":"
Neon \u0131\u015f\u0131k ve neon lamba bulundu\u011fu g\u00fcnden beri reklamc\u0131l\u0131\u011f\u0131n vazge\u00e7ilmez unsurlar\u0131ndan biri oldu. Neon \u0131\u015f\u0131ktan yap\u0131lan tabelalar renkleri sayesinde her zaman ilgi \u00e7ekici olmay\u0131 ba\u015fard\u0131lar. Neo \u0131\u015f\u0131k Parisli fizik bilgini…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,317],"tags":[442,439,441],"class_list":["post-800","post","type-post","status-publish","format-standard","hentry","category-eglence","category-is-dunyasi","tag-neon","tag-neon-isik","tag-neon-lamba"],"_links":{"self":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/800"}],"collection":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=800"}],"version-history":[{"count":4,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/800\/revisions"}],"predecessor-version":[{"id":6976,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/800\/revisions\/6976"}],"wp:attachment":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}