{"id":8612,"date":"2017-09-22T14:50:00","date_gmt":"2017-09-22T12:50:00","guid":{"rendered":"http:\/\/www.ilkkimbuldu.com\/?p=8612"},"modified":"2018-03-05T21:34:59","modified_gmt":"2018-03-05T19:34:59","slug":"barbieyi-kim-buldu","status":"publish","type":"post","link":"https:\/\/www.ilkkimbuldu.com\/?p=8612","title":{"rendered":"Barbieyi kim buldu"},"content":{"rendered":"

Barbie bebe\u011fi oyuncak end\u00fcstrisi tarihindeki en ba\u015far\u0131l\u0131 oyuncak olarak kabul edilmektedir. \u00a0Barbie’nin mucidi\u00a0Ruth Handler<\/strong>, Barbie ile, bir \u00e7ok k\u00fc\u00e7\u00fck k\u0131z\u00a0i\u00e7in idol olan, tart\u0131\u015fmal\u0131 bir simge yaratt\u0131. Ruth Handler sadece Barbie oyuncaklar\u0131n\u0131n mucidi de\u011fil, ayn\u0131 zamanda g\u00f6\u011f\u00fcs kanseri hastalar\u0131 i\u00e7in protez g\u00f6\u011f\u00fcs icat ederek tarihe ge\u00e7ti.<\/p>\n

Barbie bebeklerinin yarat\u0131c\u0131s\u0131 olan firma Mattel Inc. Harold \u201cMatt\u201d Matson ve\u00a0Elliot Handler taraf\u0131ndan kuruldu. Poonyal\u0131 g\u00f6\u00e7men olan Ruth ise\u00a0Elliot Handler\u2019\u0131n kar\u0131s\u0131yd\u0131.<\/p>\n

Mattel Oyuncak \u015eirketi<\/h3>\n

Mattel \u015firketi asl\u0131nda resim \u00e7er\u00e7evesi imalat\u0131 yapan bir at\u00f6lye olarak faaliyete ba\u015flad\u0131. \u00c7er\u00e7eve \u00fcretimi devam ederken\u00a0artan malzemelerle yap\u0131lan k\u00fc\u00e7\u00fck bebek evi mobilyalar\u0131 olduk\u00e7a fazla ilgi g\u00f6rd\u00fc. Piyasadaki bu talep, Mattel’in sahiplerinin \u00e7er\u00e7eve yapmaktansa, oyuncak yapma konusuna odaklanmas\u0131na vesile oldu. Resmi bir \u015fekilde Mattel, Inc. taraf\u0131ndan \u00fcretilen ilk oyuncak “Uka-a-doodle” olan oyuncak bir ukulele idi.<\/p>\n

1950’lerin ba\u015f\u0131nda Ruth Handler’\u0131n b\u00fcy\u00fcmeye ba\u015flayan k\u0131z\u0131 Barbara’n\u0131n oyuncak bebekleri ile oynarken, onlara yeti\u015fkinlere has \u00f6zellikler eklemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 farketti. Bu durum ilgisini \u00e7ekmi\u015fti.\u00a0Piyasada ise \u00f6zellikle ergenlik \u00f6ncesi ya\u015flarda olan k\u0131zlar\u0131n oynad\u0131\u011f\u0131 bebeklerde \u00e7ok fazla se\u00e7enek olmad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc.<\/p>\n

Handler, Avrupa\u00a0seyahati s\u0131ras\u0131nda \u0130svi\u00e7re’de bir d\u00fckkanda Alman Bild Lilli bebe\u011fini g\u00f6rd\u00fc. Lilli\u00a0g\u00f6\u011f\u00fcsleri olan, b\u00fcy\u00fck bir kad\u0131n g\u00f6r\u00fcn\u00fcm\u00fcndeydi. K\u00fcpeleri ve ayakkab\u0131lar\u0131 vard\u0131 fakat bu aksesuarlar \u00e7\u0131kart\u0131lam\u0131yor oyunca\u011f\u0131n kal\u0131b\u0131nda yer al\u0131yordu. Birka\u00e7 tane\u00a0sat\u0131n alarak Amerikaya geri d\u00f6nd\u00fc.<\/p>\n

Ruth Handler, Lilli\u00ae’ye benzer plastik bir bebek yapma iste\u011fini\u00a0ve farkl\u0131 olarak gen\u00e7 k\u0131zlara daha fazla se\u00e7enek imk\u00e2n\u0131 tan\u0131mak istedi\u011fi fikrini kocas\u0131 ve Matson ile payla\u015ft\u0131. Ortaklar bu fikri \u00e7ok be\u011fenmedi ve sat\u0131laca\u011f\u0131na inanmad\u0131lar.<\/p>\n

Barbie\u00ae\u00a0Do\u011fdu<\/h3>\n

Bir \u00e7ok zahmetli \u00e7al\u0131\u015fmadan sonra, Handler Lilli’ye benzeyene bir bebek yaratt\u0131. Bebe\u011fin kal\u0131b\u0131 yeti\u015fkin bir gen\u00e7 kad\u0131n olarak tasarland\u0131. K\u00fcpeler, ayakkab\u0131lar, k\u0131yafetler gibi aksesuarlar\u0131n giydirilik \u00e7\u0131kart\u0131labilece\u011fi bir oyuncak yaratm\u0131\u015ft\u0131. Barbie ad\u0131n\u0131 verdi\u011fi bebe\u011fi giydirmek tamamen sahibinin zevkine kalm\u0131\u015ft\u0131.<\/p>\n

Barbie, 9 Mart 1959’daki New York oyuncak fuar\u0131nda, zebra \u015feritli bir elbise, topuklu ayakkab\u0131 ve \u00f6d\u00fcll\u00fc bir inci beyaz\u0131 g\u00fcl\u00fcmsemeyle piyasaya tan\u0131t\u0131ld\u0131.<\/p>\n

Fuardan sonra Barbie bir anda \u00e7ok pop\u00fcler oldu. \u015eirkete daha da fazla ba\u015far\u0131 sa\u011flayacak bir hareketle Mattel oyuncaklar\u0131 i\u00e7in reklamlar yay\u0131nlanmaya ba\u015fland\u0131. \u015eirketin reklamlar\u0131 t\u00fcm y\u0131l boyunca\u00a0Mickey Mouse Club showunda yer ald\u0131.<\/p>\n

Barbie’nin sat\u0131\u015flar\u0131 resmen u\u00e7mu\u015ftu. \u015eirket yeni oyuncaklar geli\u015ftirmek i\u00e7in yeterli paray\u0131 kazanm\u0131\u015ft\u0131.\u00a0Barbie’nin ard\u0131ndan yeni oyuncaklar\u00a0Chatty Cathy, Hot Wheels, “Mouseguitar” ve See ‘n’ Say’i \u00fcretti. 1966 y\u0131l\u0131nda \u015firket orta\u011f\u0131 Harold Matson, \u015firketteki pay\u0131n\u0131 Handler’lara satt\u0131 ve Ruth Handler, 1967’de Mattel’in ba\u015fkanl\u0131\u011f\u0131na getirildi.<\/p>\n

Barbie’ye Yap\u0131lan Ele\u015ftiriler<\/h3>\n

Barbie, pre-teen seti ile pop\u00fcler oldu, ancak herkes bir Barbie hayran\u0131yd\u0131. Barbie’nin v\u00fccudunun sa\u011fl\u0131kl\u0131 bir kad\u0131n i\u00e7in m\u00fcmk\u00fcn olmad\u0131\u011f\u0131 konusunda ele\u015ftiriler yap\u0131l\u0131yordu. Bebe\u011fin boyu ile \u00f6l\u00e7\u00fclerinin uymad\u0131\u011f\u0131 s\u00f6yleniyordu. Ayr\u0131ca, bebe\u011fin gen\u00e7 k\u0131zlar i\u00e7in ger\u00e7ek\u00e7i olmayan beklentiler yaratt\u0131\u011f\u0131na ve dolay\u0131s\u0131yla benlik sayg\u0131s\u0131 d\u00fc\u015f\u00fckl\u00fc\u011f\u00fcne neden olabilece\u011fine dair bir arg\u00fcmanlar ortaya s\u00fcr\u00fcl\u00fcyordu. Ancak bu ele\u015ftiriler sat\u0131\u015flar\u0131 engelleyecek yada olumsuz etkileyecek hi\u00e7bir \u015fey yapmad\u0131.<\/p>\n

1970’lerde Mattel bebe\u011fi birazc\u0131k d\u00fczeltti. \u00d6l\u00e7\u00fclerini de\u011fi\u015ftirdiler ve kad\u0131nlar i\u00e7in doktor, astronot, veteriner hekimlik ve di\u011fer geli\u015fmekte olan kariyer se\u00e7enekleri gibi k\u0131yafetler haz\u0131rlad\u0131lar. Barbie’nin sa\u00e7 modelleri de zamana ayak uydurmaya ba\u015flad\u0131. Bu y\u0131llarda Barbie’nin erkek arkada\u015f\u0131 Ken piyasaya \u00e7\u0131kt\u0131. Devam\u0131nda aile ve arkada\u015flar serileri piyasaya s\u00fcr\u00fcld\u00fc.<\/p>\n

1976 y\u0131l\u0131na gelindi\u011finde t\u00fcm d\u00fcnyada bir milyar\u0131n \u00fczerinde Barbie\u00ae bebe\u011fi sat\u0131ld\u0131 ve bu onu oyuncak end\u00fcstrisinin en ba\u015far\u0131l\u0131 oyunca\u011fi haline getirdi. 1976’da Bicentennial’\u0131n kutlanmas\u0131 s\u0131ras\u0131nda, Amerika<\/a>‘n\u0131n Zaman Kaps\u00fcl\u00fcne bir Barbie bebe\u011fi dahil edildi.<\/p>\n

Ruth Handler’in Meme Kanseri ile\u00a0Sava\u015f\u0131<\/h3>\n

Handler’a 1970 y\u0131l\u0131nda meme kanseri tan\u0131s\u0131 konduldu,\u00a0ve bir mastektomi ameliyat\u0131 ge\u00e7irdi. Uygun bir \u015fekilde kan\u0131tlanm\u0131\u015f bir protez meme bulmaya \u00e7al\u0131\u015ft\u0131 fakat bulduklar\u0131 kullan\u0131\u015fs\u0131zd\u0131. Bu y\u00fczden Handler kendi protezini yapmaya karar verdi. Elli d\u00f6rt ya\u015f\u0131nda Handler ikinci bir kariyere ba\u015flad\u0131. O ve Peyton Massey Ruthton Corp’u kurdular.\u00a0Bir kad\u0131n\u0131n g\u00f6\u011fs\u00fcn\u00fcn daha ger\u00e7ek\u00e7i bir versiyonu olan “Nearly Me” ad\u0131n\u0131 verdikler bir g\u00f6\u011f\u00fcs protezi\u00a0\u00fcrettiler.<\/p>\n

Handler, 1997’de ABD \u0130\u015fletme \u015eeref K\u00fcrs\u00fcs\u00fc’ne dahil edildi.<\/p>\n

Handler, 27 Nisan 2002’de 85 ya\u015f\u0131nda \u00f6ld\u00fc.<\/p>\n","protected":false},"excerpt":{"rendered":"

Barbie bebe\u011fi oyuncak end\u00fcstrisi tarihindeki en ba\u015far\u0131l\u0131 oyuncak olarak kabul edilmektedir. \u00a0Barbie’nin mucidi\u00a0Ruth Handler, Barbie ile, bir \u00e7ok k\u00fc\u00e7\u00fck k\u0131z\u00a0i\u00e7in idol olan, tart\u0131\u015fmal\u0131 bir simge yaratt\u0131. Ruth Handler sadece Barbie…<\/p>\n","protected":false},"author":1,"featured_media":8630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[3065],"class_list":["post-8612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eglence","tag-barbie"],"_links":{"self":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/8612"}],"collection":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8612"}],"version-history":[{"count":4,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/8612\/revisions"}],"predecessor-version":[{"id":10961,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/8612\/revisions\/10961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/media\/8630"}],"wp:attachment":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}