Nutella’n\u0131n hikayesi, benzersiz ve e\u015fsiz bir \u00fcr\u00fcn olu\u015fturmak i\u00e7in en iyi hammaddelerin titiz se\u00e7imi ve i\u015flenmesi ile birlikte ilham veren bir sevgi ve tutku hikayesidir. \u015eimdi, d\u00fcnya \u00e7ap\u0131nda \u00e7ok say\u0131da aile, kahvalt\u0131y\u0131 onsuz yapam\u0131yor.<\/p>\n
Pietro Ferrero bir pastanede \u00e7\u0131rakl\u0131k yapt\u0131ktan sonra, 1933 y\u0131l\u0131nda Turin’de erkek karde\u015fi Giovanni ile birlikte\u00a0 kendi f\u0131r\u0131nlar\u0131n\u0131 a\u00e7t\u0131lar.\u00a0Ancak birka\u00e7 y\u0131l sonra Pietro karde\u015finden ayr\u0131ld\u0131 ve Eritre’ye yerle\u015fti. Plan\u0131 Panettone keklerini ba\u015fkent Asmara’da konu\u015flanan \u0130talyan birliklerine satmakt\u0131, ancak ba\u015far\u0131s\u0131z oldu ve \u0130kinci D\u00fcnya Sava\u015f\u0131 patlak verdi\u011finde eve geri d\u00f6nd\u00fc.<\/p>\n
Avrupa geri kalan\u0131 gibi, \u0130talya sava\u015ftan sonra \u00e7ok \u00e7aresizdi. Frans\u0131z \u0130mparatoru Britanya ve kakao \u00fcretim kolonileri ile ticareti yasaklad\u0131\u011f\u0131nda, piyasada \u00e7ikolata arz\u0131 bitme noktas\u0131na geldi.<\/p>\n
\u0130kinci D\u00fcnya Sava\u015f\u0131’ndan sonra t\u00fcm d\u00fcnyada \u00e7ikolata bulunmaz bir nimet haline gelmi\u015fti. \u00c7ok pahall\u0131yd\u0131 ve \u00e7ikolata bulmak neredeyse imkans\u0131zd\u0131. Bu nedenle f\u0131nd\u0131k, \u0130kinci D\u00fcnya Sava\u015f\u0131 s\u0131ras\u0131nda ve sonras\u0131nda hayati bir rol oynamaya ba\u015flad\u0131.<\/p>\n
Pietro, \u00e7ikolata yerini alabilecek, 19. y\u00fczy\u0131l Napolyon sava\u015flar\u0131nda icat edilen bir kar\u0131\u015f\u0131m\u0131 yeniden yapmaya karar verdi.\u00a0Ferrero’nun fikri kakao yerine daha fazla f\u0131nd\u0131k kullanmakt\u0131.<\/p>\n
Pietro Ferrero, \u0130talya’n\u0131n f\u0131nd\u0131k yeti\u015ftiricili\u011fi ile \u00fcnl\u00fc\u00a0Alba’da, Piedmont kentinde kurdu\u011fu f\u0131r\u0131n\u0131nda , f\u0131nd\u0131k, \u015feker ve nadir bulunan kakaodan k\u00fc\u00e7\u00fck bir pasta yapt\u0131. Yapt\u0131\u011f\u0131 pastay\u0131 dilimlenmi\u015f ekmek \u00fczerine veya somun ekme\u011fin aras\u0131na koyularak yeniyordu. O d\u00f6nemde me\u015fhur bir yerel karnaval karakteri olan ‘Giandujot’ ad\u0131n\u0131 verdi.\u00a0Giandujot bildi\u011fimiz blok \u015feklinde bir pastayd\u0131.\u00a01946’da 300 kilogram\u00a0Giandujot satt\u0131.<\/p>\n
Lezzetli ‘Giandujot’ pastas\u0131, 1951’de “Supercrema” olarak kremal\u0131 bir versiyon olarak \u00fcretildi. Ekmek \u00fczerine kolayl\u0131kla s\u00fcr\u00fclen ve yeni bir \u00fcr\u00fcn olan SuperCrema, Nutella’n\u0131n \u00f6nc\u00fcs\u00fc oldu.<\/p>\n
1963’te Pietro Ferrero’nun o\u011flu Michele, Supercrema’y\u0131 Avrupa’da pazarlamak amac\u0131yla, yenilik\u00e7i dehas\u0131 ve deneme yan\u0131lma ile SuperCrema’n\u0131n tarifini geli\u015ftirdi. Bile\u015fimi, kavanozu ve ad\u0131 de\u011fi\u015fen bu yeni \u00fcr\u00fcn “Nutella” idi. 20 Nisan 1964’te Nutella’n\u0131n ilk kavanozu \u00fcretildi.<\/p>\n
Michele Ferrero, 89 ya\u015f\u0131nda \u00f6lmeden \u00f6nce Nutella, Kinder Surprise ve Ferrero Rocher ile Tic Tacs’\u0131 icat etti. \u015eekerleme icatlar\u0131 ve ticari ba\u015far\u0131s\u0131 onu\u00a0d\u00fcnyan\u0131n en zengin adamlar\u0131ndan biri yapt\u0131.<\/p>\n
2012 y\u0131l\u0131nda Frans\u0131z senat\u00f6r Yves Daudigny, palmiye ya\u011f\u0131 i\u00e7in metrik ton ba\u015f\u0131na 100 \u20ac ila 400 \u20ac vergi indirimi \u00f6nerisi sundu. Palmiye ya\u011f\u0131 Nutella’n\u0131n ana maddelerinden biridir ve bu vergi, medyada “Nutella vergisi” olarak adland\u0131r\u0131lm\u0131\u015ft\u0131r.<\/p>\n
D\u00fcnya Nutella G\u00fcn\u00fc 5 \u015eubatt\u0131r.<\/p>\n
Poste Italiane 14 May\u0131s 2014’te Nutella hat\u0131ra pulu \u00e7\u0131kard\u0131. Bu pul Istituto Poligrafico e Zecca dello Stato taraf\u0131ndan tasarlanan ve alt\u0131n bir zemin \u00fczerinde bir Nutella kavanozu bulunan 70 Euro’luk bir puldur.<\/p>\n
Ferrero, y\u0131ld\u00f6n\u00fcm\u00fcn\u00fc kutlamak i\u00e7in 17 ve 18 May\u0131s’ta bir Nutella G\u00fcn\u00fc d\u00fczenledi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nutella’n\u0131n hikayesi, benzersiz ve e\u015fsiz bir \u00fcr\u00fcn olu\u015fturmak i\u00e7in en iyi hammaddelerin titiz se\u00e7imi ve i\u015flenmesi ile birlikte ilham veren bir sevgi ve tutku hikayesidir. \u015eimdi, d\u00fcnya \u00e7ap\u0131nda \u00e7ok say\u0131da…<\/p>\n","protected":false},"author":1,"featured_media":8819,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[3100],"class_list":["post-8818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yiyecek-icecek","tag-nutella"],"_links":{"self":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/8818"}],"collection":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8818"}],"version-history":[{"count":4,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/8818\/revisions"}],"predecessor-version":[{"id":11594,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/8818\/revisions\/11594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/media\/8819"}],"wp:attachment":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}