{"id":8937,"date":"2018-02-09T01:34:08","date_gmt":"2018-02-08T23:34:08","guid":{"rendered":"http:\/\/www.ilkkimbuldu.com\/?p=8937"},"modified":"2018-05-09T14:16:32","modified_gmt":"2018-05-09T12:16:32","slug":"sasirtici-derecede-basarili-olan-5-ilginc-icat","status":"publish","type":"post","link":"https:\/\/www.ilkkimbuldu.com\/?p=8937","title":{"rendered":"\u015ea\u015f\u0131rt\u0131c\u0131 derecede ba\u015far\u0131l\u0131 olan 5 ilgin\u00e7 icat"},"content":{"rendered":"

\u0130catlar\u0131n ya\u015fam taz\u0131m\u0131zda devrim yaratabilece\u011fini ve hayat standard\u0131m\u0131z\u0131 farkl\u0131 yollarla art\u0131rabilece\u011fi bilinen bir ger\u00e7ektir. Tren, araba ve u\u00e7ak, matbaa, telefon ve bilgisayar gibi icatlar ortaya \u00e7\u0131kt\u0131k\u00e7a ve bilgiye ula\u015f\u0131m artt\u0131k\u00e7a hayatlar\u0131m\u0131z kolayla\u015ft\u0131 ve ya\u015fam tarz\u0131m\u0131z \u015fekil de\u011fi\u015ftirdi. Zaman i\u00e7erisinde “\u0130htiya\u00e7 icad\u0131n temelidir” s\u00f6ylemine olduk\u00e7a ters olan, merakland\u0131rmaktan ba\u015fka hi\u00e7bir \u015fey yapmayan \u00e7\u0131lg\u0131nca ba\u015far\u0131l\u0131 fikirler ve ilgin\u00e7 icatlar<\/a> ortaya \u00e7\u0131kt\u0131.\u00a0Zekice pazarlama ve biraz \u015fansla birlikte \u00e7\u0131lg\u0131n bir icad\u0131n veya fikrin ba\u015far\u0131l\u0131 olmas\u0131 i\u015ften bile de\u011fildir. \u0130\u015fte bu yaz\u0131m\u0131zda \u015fa\u015f\u0131rt\u0131c\u0131 derecede ba\u015far\u0131l\u0131 olan 5 ilgin\u00e7 icad\u0131 inceleyece\u011fiz.<\/p>\n

Stres \u00c7ark\u0131 (Fidget Spinner)<\/h3>\n

\"stres-carki\"<\/p>\n

Y\u00fcksek teknolji \u00e7a\u011f\u0131nda bir s\u00fcr\u00fc elektronik rakibi olmas\u0131na ra\u011fmen, bu basit plastik oyuncak\u00a0 \u015fa\u015f\u0131rt\u0131c\u0131 derecede yayg\u0131nla\u015ft\u0131.<\/p>\n

Tasar\u0131m\u0131, olduk\u00e7a basittir. \u00dc\u00e7gene benzer \u015fekli ve bir bilyal\u0131 merkezden olu\u015fmaktad\u0131r. Basit bir parmak hareketi ile, kendi ekseni etraf\u0131nda d\u00f6nmeye ba\u015flar. Baz\u0131 sat\u0131c\u0131lar, stres \u00e7ark\u0131n\u0131 anksiyete, ADHD ve Otizm gibi n\u00f6rolojik rahats\u0131zl\u0131klar\u0131 olanlar\u0131 rahatlatma ve sakinle\u015ftirmenin bir yolu olarak pazarlamaktad\u0131r.<\/p>\n

2017 y\u0131l\u0131n\u0131n Nisan ay\u0131nda Stres \u00e7arklar\u0131 pop\u00fcler olmaya ba\u015flad\u0131 ve ilk zamanlar\u0131nda h\u0131zl\u0131ca okul \u00e7a\u011f\u0131ndaki \u00e7ocuklar aras\u0131nda yayg\u0131nla\u015ft\u0131. Baz\u0131 okullar stres \u00e7ark\u0131n\u0131n \u00f6\u011frenciler i\u00e7in a\u015f\u0131r\u0131 dikkat da\u011f\u0131t\u0131c\u0131 olmas\u0131 nedenine dayanarak oyunca\u011f\u0131 yasaklad\u0131. 200 b\u00fcy\u00fck Amerikan lisesinde yap\u0131lan bir anket \u00e7al\u0131mas\u0131na g\u00f6re,\u00a0okullar\u0131n yakla\u015f\u0131k \u00fc\u00e7te biri stres \u00e7ark\u0131n\u0131 yasaklam\u0131\u015f durumda.<\/p>\n

Stres \u00c7ark\u0131n\u0131 kim icat etti?\u00a0<\/strong>G\u00f6r\u00fcn\u00fc\u015fte zarars\u0131z fakat tart\u0131\u015fmalara yol a\u00e7an stres \u00e7ark\u0131n\u0131 kim buldu sorusunun cevab\u0131 \u00e7ok net de\u011fil. Baz\u0131 kaynaklar Catherine Hettinger adl\u0131 bir kimya m\u00fchendisi taraf\u0131ndan icat edildi\u011fini s\u00f6ylemektedir. Kay\u0131tlar, Hettinger’\u0131n 1993’te bir “d\u00f6nd\u00fcrme oyunca\u011f\u0131” i\u00e7in patent ba\u015fvurusunda bulundu\u011funu ve ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ancak, Hettinger oyunca\u011f\u0131 \u00fcretecek bir \u00fcretici bulamad\u0131. 2005 y\u0131l\u0131nda patent s\u00fcresi sona erdi. Hettinger, icat i\u00e7in CNN’e yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, Ortado\u011fu’ya yap\u0131lan bir gezi s\u0131ras\u0131nda polis memurlar\u0131na ta\u015f atan \u00e7ocuklar\u0131 izledikten sonra bu fikri d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131.<\/p>\n

NPR’nin bir haberinde, 2014’de bir bili\u015fimci olan Scott McCoskery Torqbar ad\u0131nda bir s\u00fcr\u00fcm\u00fc internetten sat\u0131\u015fa \u00e7\u0131kard\u0131. Torqbar bug\u00fcn piyasada bulunan stres \u00e7arklar\u0131n\u0131n tasar\u0131m\u0131na ilham kayna\u011f\u0131 olabilece\u011fini bildirmektedir. Piyasadaki bir di\u011fer pop\u00fcler “fidget” oyunca\u011f\u0131, farkl\u0131 bir bi\u00e7ime sahip Stres K\u00fcp\u00fc (Fidget Cube) d\u00fcr.<\/p>\n

Evcil Kaya (Pet Rock)<\/h3>\n

\"evcil-kaya\"<\/p>\n

Sat\u0131n ald\u0131n\u0131za veya belki de asla sat\u0131n almayacaksan\u0131z bile muhtemelen Evcil Kaya yani Pet Rock’\u0131 duymu\u015fsunuzdur. 1975 yaz\u0131nda ortaya \u00e7\u0131kan bu hediyelik e\u015fya fikri ile 1976’da milyonlarca sat\u0131\u015f ger\u00e7ekle\u015ftirildi. Daha da \u00f6nemlisi, mucit Gary Dahl’\u0131 bir milyoner yapt\u0131.\u00a0 Evcik Kaya; fikirlerin en i\u015fe yaramaz olan\u0131n\u0131n bile dikkat \u00e7ekici olabilece\u011fini ve kitleler taraf\u0131ndan b\u00fcy\u00fck bir ra\u011fbet g\u00f6rebilece\u011fini kan\u0131tlad\u0131.<\/p>\n

Dahl, tatilde birlikte oldu\u011fu arkada\u015flar\u0131n\u0131n evcil hayvanlar\u0131 hakk\u0131nda \u015fikayet ettiklerini duyduktan sonra “pet rock” fikrini ortaya att\u0131. Bir ta\u015f\u0131 m\u00fckemmel bir evcil hayvan yapabilece\u011fini iddia atti. \u00c7\u00fcnk\u00fc Pet Rock’un beslenmesi, y\u00fcr\u00fct\u00fclmesi, y\u0131kanmas\u0131 veya bak\u0131m yap\u0131lmas\u0131na ihtiya\u00e7 duyulmamas\u0131, hasta olmamas\u0131, efendisine ko\u015fulsuz itaat etmesi gibi avantajlar\u0131 vard\u0131.<\/p>\n

\u00d6nce konsepti geli\u015ftirmeye ba\u015flad\u0131; \u00f6nce kayan\u0131n y\u0131kanmas\u0131, beslenmesi ve epitilmesi ilgili ayr\u0131nt\u0131lar veren “Pet Rock’\u0131n Bak\u0131m\u0131 ve E\u011fitimi” ba\u015fl\u0131kl\u0131 mizahi bir kullanma klavuzu haz\u0131rlad\u0131. Ard\u0131ndan, kayalar\u0131n i\u00e7ine kondu\u011fu kutular\u0131 \u00fcretmeye ba\u015flad\u0131. Maliyetin \u00e7o\u011funu \u00fcr\u00fcn kutusu ve kutu i\u00e7eri\u011finde bulunan ta\u015f haricindeki di\u011fer \u015feylerden olu\u015fuyordu. As\u0131l oyuncak olan Ta\u015flar 1 penny tutuyor neredeyse bedavaya maloluyordu. Evcil Kaya’n\u0131n sat\u0131\u015f fiyat\u0131 4 Dolard\u0131.<\/p>\n

Pet Rock’\u0131n ba\u015far\u0131s\u0131 Dahl’\u0131 \u00fcnl\u00fc ve zengin bir adam haline getirdi. Bir televizyon program\u0131 olan “Tonight Show”a \u00e7\u0131kt\u0131. Onun bu fikri, Al Bolt’un “Pet Rock’uma A\u015f\u0131\u011f\u0131m” \u015fark\u0131s\u0131na da ilham verdi. Fakat ani bir \u015f\u00f6hret ayn\u0131 zamanda onu ele\u015ftirir ve dava konular\u0131n\u0131n hedefi haline getirdi.<\/p>\n

Pet Rock, 3 Eyl\u00fcl 2012’de internet \u00fczerinden tekrar piyasaya 19,95 dolar fiyatla sunuldu.<\/p>\n

Chia Pet (\u00c7im Adam benzeri)<\/h3>\n

\"chia-pet\"<\/p>\n

1980’li y\u0131llarda, Ch-Ch-Ch-Chia! \u015feklinde seslendirmesi ile aptal reklamlara sahip Chia Pet ortaya \u00e7\u0131kt\u0131. Chia Pet pi\u015fmi\u015f topraktan yap\u0131lan evcil hayvan fig\u00fcrleri, farkl\u0131 \u00fcnl\u00fc insanlar\u0131n ve karakterlerin b\u00fcstlerinden olu\u015fuyordu. Chia tohumlar\u0131 fig\u00fcrleri insansa sa\u00e7 k\u0131sm\u0131na, hayvan ise t\u00fcylerinin bulundu\u011fu yerlere dikilmi\u015fti. Ayn\u0131 bizim \u00fclkemizde pop\u00fcler olan \u00e7im adamlar gibiydi fakat daha fazla \u00e7e\u015fidi vard\u0131.<\/p>\n

Bu fikir, 8 Eyl\u00fcl 1977’de Chia Guy’\u0131 ilk Chia Pet olarak icat eden ve satan Joe Pedott’a aitti. 17 Ekim 1977’de bir markas\u0131n\u0131 tescil ettirdi. piyasaya s\u00fcr\u00fclmesine ra\u011fmen 1982 y\u0131l\u0131na kadar pek ilgi g\u00f6rmedi. Chia Ram piyasaya s\u00fcr\u00fcl\u00fcnce pop\u00fcler hale gelmeye ba\u015flad\u0131. O zamandan beri, Chia Pet \u00fcr\u00fcn yelpazesinde Garfield, Scooby-Doo, Looney Tunes, Shrek, The Simpsons ve S\u00fcnger Bob \u00e7izgi film karakterleri, kaplumba\u011fa, domuz, kurba\u011fa ve suayg\u0131r\u0131 gibi fig\u00fcrler yer al\u0131yor.<\/p>\n

2007 y\u0131l\u0131 itibariyle, y\u0131lda yakla\u015f\u0131k yar\u0131m milyon Chia Pet sat\u0131lmaktad\u0131r. Joseph Enterprises halen lisans anla\u015fmalar\u0131 yap\u0131yor ve Chia Pet \u00fcr\u00fcnlerinin pop\u00fclerlik kazanmas\u0131n\u0131 sa\u011flayan farkl\u0131 fig\u00fcrler sunmaktad\u0131r. \u00d6rne\u011fin, eski Ba\u015fkan Barack Obama, Bernie Sanders, Hillary Clinton ve Donald Trump gibi \u00fcnl\u00fc ki\u015fileri tasvir eden Chia Ba\u015fkanlar\u0131 serisi var. Do\u011fa sevenler i\u00e7in Joseph Enterprises \u015firketi ayr\u0131ca \u00e7e\u015fitli Chia A\u011fa\u00e7lar\u0131, Chia Herb ve \u00c7i\u00e7ek Tohumlar\u0131 satmaktad\u0131r.<\/p>\n

Mood Y\u00fcz\u00fc\u011f\u00fc (The Mood Ring)<\/h3>\n

\"mood-yuzugu\"<\/p>\n

Mood Ring 1975 y\u0131l\u0131nda piyasaya \u00e7\u0131kt\u0131\u011f\u0131nda e\u011flence, uyu\u015fturucu, lava lambalar\u0131 ve disko ile en iyi hat\u0131rlanan 1970 li y\u0131llara uyum sa\u011flad\u0131. S\u00f6zde, bu y\u00fcz\u00fckleri takan ki\u015finin o andaki ruh halini yans\u0131tacak \u015fekilde renk de\u011fi\u015ftiriyordu.<\/p>\n

Ku\u015fkusuz, bu Mod Y\u00fcz\u00fc\u011f\u00fc kavram\u0131 her \u015feyden \u00e7ok hayali bir hile oldu. Duygudurum y\u00fcz\u00fcklerinde kullan\u0131lan termotropik s\u0131v\u0131 kristaller v\u00fccut s\u0131cakl\u0131\u011f\u0131ndaki de\u011fi\u015fime tepki olarak renk de\u011fi\u015ftirmekteydi. Ruh halindeki de\u011fi\u015fiklikler v\u00fccut s\u0131cakl\u0131\u011f\u0131n\u0131 etkiliyordu bu do\u011fruydu fakat \u00f6rne\u011fin ki\u015fi hasta ise ve ate\u015fi \u00e7\u0131kt\u0131ysa k\u0131rm\u0131z\u0131 renge d\u00f6n\u00fcyordu. Mod y\u00fcz\u00fc\u011f\u00fcnde ise k\u0131rm\u0131z\u0131 rengin hasta olma durumu ile bir ilgili yoktu.<\/p>\n

Y\u00fcz\u00fc\u011f\u00fcn mucidi Joshua Reynolds onlar\u0131 “ta\u015f\u0131nabilir biyolojik geri bildirim yard\u0131mc\u0131lar\u0131” olarak pazarlad\u0131. Y\u00fcz\u00fckleri\u00a0l\u00fcks \u00fcr\u00fcnler satan Bonwit Teller ma\u011fazalar\u0131nda tak\u0131 ve aksesuar b\u00f6l\u00fcm\u00fcnde sergiledi. Baz\u0131 y\u00fcz\u00fckler o s\u0131rada y\u00fcksek fiyat etiketi ile 250 dolara sat\u0131ld\u0131. Y\u00fcz\u00fckler Barbra Streisand ve Muhammed Ali gibi \u00fcnl\u00fc isimler sayesinde zaman\u0131n modas\u0131nda pop\u00fcler bir \u00fcr\u00fcn haline geldi. Bir y\u0131l i\u00e7inde Joshua Reynolds milyoner oldu.<\/p>\n

Mood Y\u00fcz\u00fckleri g\u00fcn\u00fcm\u00fczde modas\u0131n\u0131n ge\u00e7mi\u015f olmas\u0131na ra\u011fmen yine de bir\u00e7ok internet sitesi arac\u0131l\u0131\u011f\u0131yla sat\u0131l\u0131yor.<\/p>\n

Kollu Battaniye (Snuggie)<\/h3>\n

\"kollu-battaniye\"<\/p>\n

Kollu bir battaniye t\u00fcm v\u00fccudu rahat\u00e7a ve s\u0131cak tutarken, kitap okumak veya televizyon kanal\u0131n\u0131 de\u011fi\u015ftirmek gibi \u015feyleri yapmak i\u00e7in kullan\u0131c\u0131n\u0131n kollar\u0131n\u0131 rahat\u00e7a kullanmas\u0131na imkan veren olduk\u00e7a kullab\u0131\u015fl\u0131 bir \u00fcr\u00fcnd\u00fcr. Kullan\u0131\u015fl\u0131 bir \u00fcr\u00fcn olmas\u0131n\u0131n yan\u0131nda onu farkl\u0131 k\u0131lan \u015fey pop\u00fcler k\u00fclt\u00fcrde edindi\u011fi yeridir.<\/p>\n

Snuggie\u00a0Do\u011frudan pazarlama reklamlar\u0131yla tan\u0131t\u0131lmaya ba\u015flad\u0131. Reklamlarda, insanlar\u0131n rahat\u00e7a etrafta dola\u015f\u0131yorlard\u0131 fakat g\u00f6r\u00fcn\u00fc\u015fleri olduk\u00e7a komikti. Komik oldu\u011fu kadar da tuhaft\u0131. Baz\u0131lar\u0131 kollu battaniyeleri arkas\u0131 olmayan bir elbise olarak nitelendirdi. Baz\u0131lar\u0131 ise “ke\u015fi\u015fler i\u00e7in yap\u0131lm\u0131\u015f k\u0131yafet koleksiyonuna” benzetti.<\/p>\n

Piyasaya \u00e7\u0131kt\u0131ktan k\u0131sa bir s\u00fcre sonra ulusal \u00e7\u0131lg\u0131nl\u0131\u011fa d\u00f6n\u00fc\u015ft\u00fc. Gruplar bir araya gelerek Snuggie k\u00fcltleri kurdular.\u00a0Kollu battaniye giyenler bar toplant\u0131lar\u0131 ve ev partileri gibi organizasyonlarda bir ayara geldiler. \u00dcnl\u00fcler internette Snuggie’de poz veren foto\u011fraflar\u0131n\u0131 \u00e7ekip yay\u0131nlad\u0131lar. 2009’da d\u00f6rt milyon Snuggie (Kollu Battaniye) sat\u0131ld\u0131.\u00a0\u015eirket, \u00e7ocuklar ve evcil hayvanlar i\u00e7in ayr\u0131 tasar\u0131mlar yap\u0131p piyasaya s\u00fcrd\u00fc.<\/p>\n

Birka\u00e7 \u015firket kendinden yast\u0131kl\u0131 kollu battaniyeler \u00e7\u0131kard\u0131. Almanya’da sat\u0131lan Dojoo adl\u0131 bir versiyon eldivenli olarak piyasaya s\u00fcr\u00fcld\u00fc. Baz\u0131 modellerinde cep telefonu gibi \u00fcr\u00fcnleri koymak i\u00e7in\u00a0cepler bulunmaktad\u0131r. Ayr\u0131ca, \u00e7izgi roman s\u00fcper kahramanlar\u0131 ve \u00e7izgi film karakterlerine dayanan temalar i\u00e7eren \u00e7e\u015fitleri de bulunmaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130catlar\u0131n ya\u015fam taz\u0131m\u0131zda devrim yaratabilece\u011fini ve hayat standard\u0131m\u0131z\u0131 farkl\u0131 yollarla art\u0131rabilece\u011fi bilinen bir ger\u00e7ektir. Tren, araba ve u\u00e7ak, matbaa, telefon ve bilgisayar gibi icatlar ortaya \u00e7\u0131kt\u0131k\u00e7a ve bilgiye ula\u015f\u0131m artt\u0131k\u00e7a…<\/p>\n","protected":false},"author":1,"featured_media":8947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[3090],"class_list":["post-8937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eglence","tag-ilginc-icatlar"],"_links":{"self":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/8937"}],"collection":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8937"}],"version-history":[{"count":13,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/8937\/revisions"}],"predecessor-version":[{"id":11592,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/posts\/8937\/revisions\/11592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=\/wp\/v2\/media\/8947"}],"wp:attachment":[{"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ilkkimbuldu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}